The ‘information deficit model‘ assumes that when a person’s beliefs and attitudes, and consequently their behaviours, are not ‘rational’ or in line with what we would like, this is because of a lack of understanding caused by a lack of information.

Let me be clear from the outset: I’m grateful for modern medicine. Without it, myself and many members of my family would be dead. I’m also grateful for doctors. The majority are very well motivated. Many are excellent at what they do.

I work with a lot of healthcare organisations who, quite rightly, have a significant interest in “innovation”, and how new approaches, techniques and technologies can help them improve the quality, safety and efficiency of the healthcare services that they deliver.

I do a lot of work with clinical information systems. Systems for GPs (Primary Care Physicians), hospital doctors, allied health professionals, specialists, nurses and many others. The vast majority of them have one thing in common – they’re not very good. Issues with user experience, lack of clinical coding, poorly designed workflow, dated architecture and many other problems abound.